Your business headshot is often your first opportunity to make a good impression.

Before potential clients read your bio or learn about your services, they see your photo.

In those crucial few seconds, they’re forming an opinion about your professionalism, approachability and trustworthiness.

Most people feel nervous about having their headshot taken. That knot in your stomach when you think about facing the camera is normal. Even the most confident business leaders admit to dreading having their photo taken.

But here’s the good news. Getting a great professional headshot is much easier than you might think.

With the right preparation and mindset, your headshot session can be productive… and even enjoyable.

We’ve created a comprehensive downloadable guide featuring ten tips to help you get an amazing business headshot. This blog rounds them up to help you look your professional best when it matters most.

A young photographer taking pictures of model, backstage of photo shoot in studio.

Dress for success: choosing the right outfit

Your outfit speaks volumes before you say a word.

In professional headshots, what you wear can either enhance your credibility or distract from your expertise. Getting it right isn’t complicated, but it does require thoughtful choices.

Solid colours are your best friend in professional photography. They keep the focus on your face rather than your fashion choices. Blues, greys and pastel tones photograph beautifully and suit most skin tones. These colours convey professionalism while adding enough visual interest to avoid looking bland.

Avoid the temptation to wear pure white or black. White can glare under studio lights, creating unflattering reflections. Black often loses detail, making your outfit look like a shapeless void. Small checks, thin stripes and complex patterns can create strange visual effects on camera that can be distracting or even dizzying.

Your clothing should fit well without being restrictive. If your collar’s too tight or you’re constantly pulling at an ill-fitting jacket, that discomfort will show in your photos. Choose an outfit that makes you feel confident and comfortable. When you feel good in what you’re wearing, that confidence will radiate through the camera lens.

Consider bringing options to your session. Your favourite navy jacket might look perfect, or it might clash with the background. Having alternatives saves stress and will help ensure you find the perfect combination on the day. Preparation isn’t just about picking one outfit. It’s about giving yourself choices that work in different settings.

Master your posture and angles

Your posture can dramatically transform how you appear in your headshot photos. The difference between looking confident or uncomfortable often comes down to simple adjustments in how you hold yourself.

Start with the basics. Stand or sit up straight, but not rigidly. Roll your shoulders back and down, creating an open, confident stance. Push your head slightly forward. It might feel odd, but this simple movement helps define your jawline and eliminate any hint of a double chin. Practice this in a mirror before your session to get comfortable with the feeling.

Finding your best angle requires experimentation. Turn your head slightly left, then right. Tilt your chin up a fraction, then down. Notice how these small movements can change your appearance. Most people have a preferred side. Don’t be shy about mentioning this to your photographer. They want you to look your best and will appreciate the guidance.

Trust your photographer’s direction when they suggest adjustments. They have vast expertise in making people look their best.

That slight shoulder turn or minor head tilt might feel unnatural, but an experienced photographer will know how these positions translate through the lens. They see what the camera sees, not what feels normal.

The difference between a good headshot and a great one often comes down to minor tweaks. A slightly lifted chin, shoulders moved back an inch, or eyes focused just above the lens rather than directly at it can elevate your headshot to a whole new level.

Make eye contact count

Eye contact in a business headshot creates an immediate connection with your audience. It can communicate as much as your smile.

When someone looks at your professional photo, your eyes are what they notice first. They convey more about your personality and professionalism than any other feature.

Direct eye contact communicates confidence and trustworthiness. So, look straight into the camera lens as if you’re making eye contact with a respected colleague. A direct gaze tells viewers you’re someone worth knowing, stands behind their work and isn’t afraid of professional scrutiny.

Achieving natural, engaging eye contact requires focus. Rather than staring blankly at the lens, imagine you’re looking at someone you respect and want to impress. Think about conveying warmth and competence through your eyes. Some photographers suggest thinking of a positive thought or achievement just before the shot. That genuine spark of satisfaction often shows in your eyes.

The balance between professionalism and approachability lives in your expression. You want to appear competent without seeming cold, friendly without appearing overly casual. Practice in a mirror, finding the expression that feels authentic to your professional persona.

Avoid common mistakes like looking past the camera or letting your eyes go unfocused. These create a disconnected feeling that undermines the purpose of a professional headshot. Keep your gaze steady and purposeful, making that vital connection with everyone who views your photo.

Hair, skin and grooming

Great skin doesn’t happen by accident. It starts several days before your photoshoot. So, stay hydrated, get adequate sleep and maintain your regular skincare routine. Now isn’t the time to try a new face mask, moisturiser or experimental treatment. Stick with the products your skin knows and tolerates well. Unexpected reactions or breakouts from new products can derail your session.

On the day, less is more.

Ladies, opt for natural-looking makeup. Light foundation, subtle eye makeup and neutral lip colours photograph best. Avoid heavy powder that can look cakey under professional lighting. Men, ensure your facial hair is neatly trimmed and skin is well-moisturised. Even if you don’t normally use skincare products, a light moisturiser will help prevent that tight, dry look that the camera can emphasise.

Styled your hair neatly but naturally. Book any cuts or colour treatments at least a week before your session, giving your hair time to settle. On the day, style your hair as you would for an important business meeting, polished but not overdone.

These grooming steps might seem basic, but they’ll make an enormous difference in your final images.

It isn’t about achieving perfection. It’s about presenting your best, most polished self. When you know you look well-groomed and professional, you feel more confident.

And as we said earlier, that confidence will show in every shot.

Relax

The secret to great business headshots isn’t eliminating nerves. It’s managing them effectively.

Tension shows in photographs like a neon sign. Tight shoulders, a forced smile and worried eyes all broadcast discomfort.

Before your session, try deep breathing exercises. Breathe in slowly for four counts, hold for four, then exhale for four. Repeat this several times to calm your nervous system. Some people find that gentle neck rolls or shoulder shrugs help release physical tension.

If I’m photographing you, I’ll play a crucial role in helping you relax. I know how to create a comfortable atmosphere. I’ll chat with you, explain what we’re doing and guide you through the process. Trust my expertise. I’ve helped countless nervous subjects look their best.

Creating the right mindset matters. Instead of viewing your headshot session as an ordeal, reframe it as an opportunity. You’re investing in images that will represent your business for years. You’re working with a professional who wants you to succeed. You’re taking control of how the world sees you. When you’re relaxed, your natural personality will shine through.

That authentic confidence is what creates truly compelling professional headshots.

How can I help?

These five tips form the foundation of a great professional headshot.

While these basics will significantly improve your photos, there’s always more to learn. My essential guide contains even more advice about achieving the perfect business headshot. From understanding lighting to selecting your final images, the guide covers every aspect of the process.

Professional headshots are an investment in your business image. They work hard for you across websites, social media and marketing materials. Taking time to prepare properly will ensure you receive images that represent your professional best.

Terry Livesey in the Studio leaning on a camera