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Photography

PW3R London Case Study

Project Description

Create lifestyle product photography in London

The Brief

Create lifestyle product photos targeted at the product’s audience. (not all briefs need to be complicated)

The Shoot

A one-day shoot with a model around the streets of London, including some iconic landscapes with which audiences outside of the UK will also be familiar.

The team for the day included the brand designer and the marketing department to make sure every shot captured the vision for the forthcoming campaign, which included a video in the London Selfridges store.

The Results

Below is a small selection of photos from the day’s shoot.

All photos shot on a Leica.

Visit PW3R’s website here.

 

A male model walking down the street with a PW3R backup on with a red London bus comping towards him Male model using a mobile phone leaning against a lamp post Male model standing in front of the Selfridge & CO sign in London Male model from behind with a PW3R backpack waiting for a tube train in London A male model using a phone next to the Bond Street tube logo in the station A male model using a phone next to PW3R backpack on a tube train in London A male model using a phone next to PW3R backpack on a tube train in London Male model with a PW3R backpack in a tube station in London Male model holding a mobile phone connected to a backpack with a graffiti wall in the background Male model holding a mobile phone connected to a backpack in front of the Houses of Parliament, London Male model holding a mobile phone connected to a backpack in front of the Houses of Parliament, London A male model with a PW3R backpack near Borough Market in London A male model with a PW3R backpack looking over at Tower Bridge in London Male model with a PW3R backpack going down the stairs to an underground tube station in London Male model standing next to PW3R backpack holding a PW3R power bank towards a mobile phone Male model holding a usb c cable with a backpack in the background Male model looking at phone with a PW3R backpack by his side Male model with folded arms next to PW3R backpack




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