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Brief

To capture workout images in a gym with the drinks can in the scene. A mixture of shots, with the can as the focus and subtle shots with the can somewhere in the picture.
The images were primarily for articles in Men’s Health and Women’s Health magazines, so a different shot style was needed for each audience.

Setup and Shoot

As a professional commercial photographer, fashion photography is a great way to get your message across and put your product or apparel in front of your audience, whilst showcasing a lifestyle that attracts your target audience.
We decided to use two different style gyms so we could capture a range of activities and enable a variety of shots.
Flash lighting was used in all locations to make the subjects pop and let me control exactly what was shown.

Graphic Design Element

The morning of the shoot, it had been confirmed that the can design would be changed if I thought it was possible to sort it out after the shoot. With this in mind, I made sure to capture the cans so the graphic designer could replace the can and everything would still look natural. You can see the before and after in some of the images below by moving the slider across.

The Result

Out of all the images shot on the day the selection process began, we worked with PRCK (now PRKL with a new can design) to select photos that would work well with the magazine articles and a couple of backup images in case the editor decided they needed a little extra.

Visit the website www.prkldrink.com