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The Brief

Although the initial assignment started as a single-product flat-lay photoshoot, it quickly evolved into a full-blown product and fashion photography shoot, including lifestyle and flat-lay product shots.

The brand had already created a clear brand guide, which enabled the shots to be captured in a way that perfectly fit the style and ensured nothing was left to chance.

The Shoot

The shoot started with the lifestyle product photograph on a plain white background. We use a plain white background for a couple of reasons, one of which is that it is easy to cut out the subject without colour reflections, which would look weird if we then had it on a pure white background. The other reason is that the light we cast will bounce back and help lighten the subject, rather than leaving that area in shadow. This reduced the number of lights needed and added depth to the image by creating different light strengths around the subject.

Once the lifestyle product photos were captured, we moved on to the flat lays, which we had specific layout guides for to maintain brand consistency.