Matt Tally Player Development

Project Description

Capture the learning environment for social media marketing.

The Brief

To showcase the talents Matt and his team bring to football coaching, to inspire and attract more customers, and to give the social media team plenty of assets over the next year.

The Shoot

We scheduled the shoot for an evening when the light would be perfect, as nothing inspires and captivates people as much as well-lit photography.

Before the shoot, consent notifications were sent to the parents of all children via the Matt Tally team to ensure every shot counted.
On the day, different shot styles were assigned to each photographer to ensure they focused on a specific look.

The Results

The results was a collection of over 1500 photographs. Many of these photos have already been used to create campaign messages on the Matt Talley social media channels to drive consistency and commitment to their target audience.

Visit the Matt Talley website here or see the Instagram campaigns in action here.