To create a video that would get across the benefits of completing your driver training with ‘The Depot’. Social media shorts were also required for a paid advertising campaign to be run in-house.

After an initial meeting to establish a brief for the project, a creative session was held to put together a strategy for the video content and layout, together with timeline marketing points for paid social media re-marketing.

Once the strategy was approved, filming was scheduled and organised (this was delayed due to recent pandemic issues – but as soon as we were allowed to film safely, the project was restarted). We always film to a storyboard so that key important messages are achieved in order to get the message across to the audience and avoid any re-filming.

Each social media short was designed to appeal to a certain type of audience. This, together with targeted paid advertising, means that the best possible engagement is achieved in order to obtain an ROI.