- There is a photograph waiting to be captured everywhere; you just have to see it.
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The Brief
Truckle Cheese initially required high end product photography as stand alone photographs, which were cut out for future marketing use and scene set photography, both in the studio and on location, to sell their products. As the project evolved we designed flyers, email marketing and social media marketing to promote the brand and products.
How?
A 3 day studio session was booked to photograph the entire range of products. These were done as single items and then cut out, so that they could be used in marketing material as the designers saw fit, and also as scene sets with extra food and props bought in to complement the product and provide the customers with ideas of how the product can be used and presented.
A 1 day location shoot was also planned to set the scene for picnics and future marketing campaigns.
Obviously before all of this was started, a creative session was held which defined all the extra food and props required for the shoots, as well as all of the shots required, so that everything could be ticked off and marked as complete; that way ensuring the time was carefully spent and nothing was missed.
After all of the assets (photos) were created, then came the part of our designer putting them together where we crafted the slogans and design to entice customers and also fit in with previous marketing designs.
Social Media
Below are some of the social media assets created. These are designed as square, so they are suitable for all social media platforms, with a larger header banner designed for the head of pages, i.e. facebook business page.
Recent Portfolios
Product Photography Case Study: Black Pear Bespoke, with a Twist of AI
Personal Brand Photography Worcester | Jo Harris, Siemens Financial Services
Product Photography Case Study: The Bowl Chair Co.
